Steven S. Cuellar, Ph.D.-Selected Works
"Experiential Marketing and Long-Term Sales", Journal of Travel & Tourism Marketing, 2015.
"Measuring the Effect of Promotion in Non-controlled Settings: A Decompositional Approach", Journal of Strategic Marketing, 2011.
"Experiential Marketing and Long-Term Sales", Journal of Travel & Tourism Marketing, 2015.
Which is better at building brand loyalty: Pushy or pleasant sales techniques?
"Retail Channel Price Discrimination", Journal of Retailing and Consumer Services, 2014.
"Measuring the Effect of Promotion in Non-controlled Settings: A Decompositional Approach", Journal of Strategic Marketing, 2011.
"Experiential Marketing and Long-Term Sales", Journal of Travel & Tourism Marketing, 2015.
Market segmentation based on consumer behavior.
"Measuring the Effect of Promotion in Non-controlled Settings: A Decompositional Approach", Journal of Strategic Marketing, 2011.
"Measuring the Effect of Promotion in Non-controlled Settings: A Decompositional Approach", Journal of Strategic Marketing, 2011.
"Measuring the Effect of Promotion in Non-controlled Settings: A Decompositional Approach", Journal of Strategic Marketing, 2011.
Pioneering new method to accurately measure promotion.
"The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines", Journal of Wine Economics, 2009.
"The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines", Journal of Wine Economics, 2009.
"Measuring the Effect of Promotion in Non-controlled Settings: A Decompositional Approach", Journal of Strategic Marketing, 2011.
How much of an effect can one line from one movie have?
"Estimating the Demand for Wine Using Instrumental Variable Techniques", Journal of Wine Economics, 2008
"The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines", Journal of Wine Economics, 2009.
"Estimating the Demand for Wine Using Instrumental Variable Techniques", Journal of Wine Economics, 2008
Correcting for endogeneity in demand estimation.